Edmonton International Beerfest
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Exhibitor Registration

  •   Vendor Booth Information
    • Food and beverage items must be sold in sample size only.
      • Beer – 4 ounces
      • Wine – 2 ounces
      • Spirits – .5 ounces
    • Booth fees cover both days of the festival.
    • No space will be held without a completed contract, deposit or full payment, and insurance. Full payment is required by February 22, 2023. A late charge of $100 will be applied for any late fees or late insurance. No vendor will be allowed on site until full payment and insurance is received.
      Beverage Procurement (Deadline March 5, 2023)
    • More information coming soon. An email will be sent to all registered exhibitors with instructions regarding liquor orders.
    • Alberta Brewers are able to bring their own product (in Kegs Only) on the day of the show, and must be indicate their intent to do so on the exhibitor registration. A refrigerated truck will be onsite to keep kegs cold.
      Booth Setup & Equipment
    • Standard Table (1), Pipe & Draping will be supplied to each booth. Order forms will be sent after you are confirmed in the show.
    • On-site electricity can be booked through ShowTech. Order forms will be sent to you after you are confirmed into the show. If you plan on putting up a tent in your exhibitor space, it is recommended that you arrange for power & lighting.
    • Any show display requirements can be rented from Good Key Service, the official supplier to BeerFest. Order forms will be sent after you are confirmed in the show.
      Concessions
    • All Alberta Health Service requirements are the responsibility of the exhibitor, and that forms cannot be handed in past the due date as per AHS direction. An inspector will be onsite 1 hour prior to the event time to certify that you are in compliance.
    • https://www.albertahealthservices.ca/assets/wf/eph/wf-eh-special-events-temporary-food-establishment-vendor-package.pdf
      Ticket Collection & Rebate Exhibitors must retain all of the tickets exchanged for samples through the duration of the show. These will be weighed at the end of the evening on Saturday and recorded with your staff signatures. You will receive the equivalent of approximately $0.25/sample ticket. Please allow 6-8 weeks for your rebate cheque to be processed. The number of sample tickets you will accept for each sample is at the discretion of the exhibitor, however typically it is between 2-4 sample tickets (with each having a value of $0.50)   Booth Setup Exhibitors that are creative in their marketing and displays will always receive higher traffic. On average these exhibitors will see twice as much volume as their counterparts.
    • Booth must be clean, professional, and in good structural condition.
    • If using a tent, it is highly recommended that you order power and lighting
    • All vendors’ product must be contained within their purchased space
    • If you are poring from a keg, please be sure to keep all lines completely clear of the aisle
    • Consider how you will store your sample tickets until the end of the event. These are your responsibility to collect until such time as they are weighed by BeerFest staff at the conclusion of the event
    • Exhibitors are responsible for bringing their own sampling cups. Samples are in the following sizes:
      • Beer – 4 ounces
      • Wine – 2 ounces
      • Spirits – .5 ounces
      All exhibitors will receive:
    • Five exhibitor badges (additional badges may be obtained with the permission of the BeerFest organizers)
    • Five complimentary admission tickets by contacting Edmonton’s International Beerfest coordinators
    • One 8’ Table (If you require more please order through good key)
    • Two bags for collecting BeerFest tickets & weight recording form
  •   Show Regulations All booths must be taken down and removed Saturday night at the completion of the event.
    1. Alcohol is sold in sample sizes of no more than:
      • Beer – 4 ounces
      • Wine – 2 ounces
      • Spirits – .5 ounces
    2. Absolutely no over-serving of alcohol will be tolerated
    3. Free sampling of alcohol is not permitted
    4. Serving prior to and/or after festival hours of operation will not be permitted
    5. All Alberta Health Services Regulations must be adhered to
    6. Apart from vendor beer and wine bottles, which must be served in plastic sampling cups by the vendor, no glassware is permitted anywhere on site. Festival Organizers will provide the official festival beer sampling cups.
    7. All recyclable bottles and cans should be donated to our volunteer partner, who will be onsite to collect
    8. Vendors may not share vendor space without the consent of the organizers
    9. Vendors are not permitted to sample alcoholic beverages while working
    10. Only approved food vendors may provide or serve food
    11. A minimum of one staff member must be present in each booth, at all times
    12. All vendors must maintain their booths in a respectable order
    13. Vendor booths must be fully operational for the full hours the show is open
    14. Ice will be available for purchase from our volunteer partner. This will be recorded through the duration of the event, and deducted from your rebate cheque.
    Takedown and Moveout All booths must be taken down and removed Saturday night at the completion of the event.



    Insurance Vendors must submit a certificate of insurance, showing Liability insurance with a minimum coverage of $1,000,000. Loud City Sound Inc. must be named as an additional insured. Address: #239, 10072 Jasper Avenue, Edmonton, Alberta, T5J 1V8.
  • Please enter the legal name for the organization that will be billed for the exhibitor space.
  • Please enter the name of the Brewery/Brand that is being registered, formatted as you would like it to appear in print/online.
  • Registration Contact

    In most cases, this will be you; the person completing this form. This is the person we will contact about all registration related matters.
  • Onsite Contact

    If different than the Registration Contact Person, please provide the details for the main onsite contact for this exhibitor space. This may be changed or updated at a later date.
  • Billing Details

    This information will be used for invoicing and rebate cheques. If you need to make changes to your billing details at a later date, please contact info@loudcity.ca
  • Brewery/Brand Identity

    Please provide the details of the Brewery/Brand you are registering for. This information will be utilized in the marketing of the Edmonton International Beerfest. If you need to make changes after applying, please contact us immediately.
  • When viewing the page, under the profile icon and name you should find the page handle in the format @EdmontonBeerFest
  • If your Brewery/Brand has a main location, please indicate it here. You may indicate only a country if you prefer.
  • File Specifications:
    - Full Colour and/or Monochromatic (Black)
    - EPS/Vector format preferred
    - EPS files must be in a zip folder
    - High Quality PNG or JPG also accepted
    Drop files here or
    Accepted file types: jpg, png, pdf, eps, tiff, tif, zip, Max. file size: 2 MB.
    • Give us a quick description about this Brewery/Brand in 200 characters or less. This will be used on our website and tasting guide.
    • Booth Specifications

    • Credit Card Payments you will be contracted for payment within 48 hours.
    • Booth Pricing is per 10′ x 10′ lot space. Additional 10′ x 10′ lot spaces are $480/lot. *Note added booths in the "Quantity Section"
    • How many spaces would you like to register for this Brewery/Brand?

      ie. For a 20x20 Beverage Booth, enter a quantity of 2.
      Please enter a number from 1 to 8.
    • If yes, we will contact you with a rate sheet separately from this order.
    • This field is for validation purposes and should be left unchanged.
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